Gawking in Traffic - Interactions… designed or not 

I like the ambiguity of this sign. And also the inferred surf rage that could ensue in disobeying it.

There was another sign further down the beach that read, “No casting, fishing only.”

Thanks to Mark for snapping this while he was in California…

I must have seen this billboard 5 or 6 times before I finally realized what they were doing…

I would catch glimpses of it as I slalomed other commuters in the breakneck race for Penn Station. Amidst the rush, all I ever really noticed of this billboard was the enormous “Remorse’ls” fudge rounds and the bright white text, “Chocolaty goodness without the guilt.” Seemed tongue-in-cheek in intention, yet just didn’t work. And to top off the ambiguity, fudge-covered remorse looks so delicious!

So when I finally left work a few minutes earlier and had some time to stop and take a picture of it for Gawking In Traffic, I noticed the real product in the bottom right corner…

Huh… thanks, but I’ll take remorse.

Anyone have a Mallomar?

Some cool uses of Augmented Reality:

ARhrrr: (and you thought Skittles were just delicious candies…)

Virtual Box Simulator:

Honestly, I’m not sure what you’re supposed to do after using the box simulator. I assume they aren’t then shipping you the box, but still - I like it.

I figure the “Push-Pull” stickers come in packages of two, but that doesn’t mean you have to use them both.

“A heads-up. Starting in 2015, the new Second Avenue Subway will help relieve overcrowding on the Lexington lines. Overdue, but excellent news.”

When I hear the phrase, “Heads up…” on a subway, I tend to expect it to be followed with something like, “there’s something weird on that handle…” or, “that guy is rummaging through your bag…” or, “your leashed puppy is on the other side of the train door.”

Something with… immediate importance. “Heads up” is a need-to-know-NOW exclamation, often why it is shouted just before a poorly aimed Frisbee clocks an unsuspecting jogger in the mouth or a careening soccer ball kicked by an overzealous father takes a toddler clean of her feet.

Granted, giving someone “a heads-up” does imply you’re letting them know in advance, but I would venture to say that it is understood to have relevance to a more immediate situation. “A heads-up” 6 years in advance seems to warrant a more appropriate headline – something like, “Notice…” or, “By the way…” or possibly, “Sucks to be you now, but…”

The next time I have a 6’8” man’s underarm pressed over my head, a 5’1” woman’s excessively large, patent-leather handbag pushing my knees out the other direction, and a yellow-toothed old man reeking of alcohol breathing over my shoulder, I’ll do my best of finding comfort in this “overdue, but excellent news.”

Went camping recently, and happened to look down and catch this guy smiling back up at me…

I know most of you have seen this a million times, but the posts are slacking because I haven’t had any time to sit down and type them out all pretty. So in the meantime, this commercial always makes me happy, regardless of the fact that I’ve seen it a billionty times.

So watch it again… and smile.

If you are interested, click here for the making of the commercial.

Spotted this priceless signage just outside Penn Station. I have yet to see another street sales table command my attention like this one did.

Seriously, he even spelled it “dolla.” I almost offered him money for the sign.

I dunno… I kind of figure it stinks no matter what time you choose.

You think there’s a McDonald’s anywhere nearby?