Packaging word usage is such a great opportunity to shine. And the folks at innocent – makers of “little tasty drinks” – done did it well.

Makes me laugh every time…

That’s the current “underside.” They ran a contest early this year where people submitted their own ideas for what to put on the bottom of innocent packages. They said they’d choose 3 winners, but in the end chose 7 (sounds like something I’d do). They were:

- suddenly everything is clear
- rub bottle to free genie
- if you listen real hard, you can hear the sea
- trapped in bottle factory – send help (my favorite)
- the end is nigh
- in case of emergency, breakdance
- all of the cool kids drink from this end

Get all the details here. And then if you find an easy way to get these drinks in the US, let me know.

This entry was posted on Sunday, June 29th, 2008 at 9:05 am and is filed under packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.