(2/15/2009 Update: I had to replace the first video in this posting, because the original was moved and created a dead link on this side. This new video is an up-close slow motion version of “Mouse Trap” – to see the whole thing, and a whole bunch more gooey awesomeness, run over to YouTube. The premise of it all is that these little Cadbury eggs figure out ways to squish themselves…)

Thanks to Alex for Twittering this - I saw it on his feed this morning and promptly adopted it for a post here.

It’s a fantastic little campaign! It’s got a great viral trend to it - watching the videos is totally addictive and there are TONS of opportunities for off-shoots of the campaign, people taking the idea on themselves to innovate and create their own versions. My favorite example of that being this (seriously… this is awesome…):

Totally cremed…