Northwest Airlines uses an outlined circle and little triangle in their logo to create a compass. And it points, as you would assume, northwest.

Now that in and of itself is fine. But the problem comes when they put the logo on the “other” side of their planes. They don’t just do a print of the logo as usual – they flip it!

The result? The compass points northeast. Which, in my humble opinion, is just downright silly. But I guess it could have been worse – they could have flipped the image along the horizontal axis…

This entry was posted on Wednesday, March 25th, 2009 at 9:43 pm and is filed under design, distracted interactions, unintended purposes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.