Archive for June, 2009
don’t Remorse’ls look delicious?
Tuesday, June 23rd, 2009I must have seen this billboard 5 or 6 times before I finally realized what they were doing…
I would catch glimpses of it as I slalomed other commuters in the breakneck race for Penn Station. Amidst the rush, all I ever really noticed of this billboard was the enormous “Remorse’ls” fudge rounds and the bright white text, “Chocolaty goodness without the guilt.” Seemed tongue-in-cheek in intention, yet just didn’t work. And to top off the ambiguity, fudge-covered remorse looks so delicious!
So when I finally left work a few minutes earlier and had some time to stop and take a picture of it for Gawking In Traffic, I noticed the real product in the bottom right corner…
Huh… thanks, but I’ll take remorse.
Anyone have a Mallomar?
PULL
Monday, June 15th, 2009current events
Tuesday, June 9th, 2009“A heads-up. Starting in 2015, the new Second Avenue Subway will help relieve overcrowding on the Lexington lines. Overdue, but excellent news.”
When I hear the phrase, “Heads up…” on a subway, I tend to expect it to be followed with something like, “there’s something weird on that handle…” or, “that guy is rummaging through your bag…” or, “your leashed puppy is on the other side of the train door.”
Something with… immediate importance. “Heads up” is a need-to-know-NOW exclamation, often why it is shouted just before a poorly aimed Frisbee clocks an unsuspecting jogger in the mouth or a careening soccer ball kicked by an overzealous father takes a toddler clean off her feet.
Granted, giving someone “a heads-up” does imply you’re letting them know in advance, but I would venture to say that it is understood to have relevance to a more immediate situation. “A heads-up” 6 years in advance seems to warrant a more appropriate headline – something like, “Notice…” or, “By the way…” or possibly, “Sucks to be you now, but…”
The next time I have a 6’8” man’s underarm pressed over my head, a 5’1” woman’s excessively large, patent-leather handbag pushing my knees out the other direction, and a yellow-toothed old man reeking of alcohol breathing over my shoulder, I’ll do my best of finding comfort in this “overdue, but excellent news.”






