I must have seen this billboard 5 or 6 times before I finally realized what they were doing…

I would catch glimpses of it as I slalomed other commuters in the breakneck race for Penn Station. Amidst the rush, all I ever really noticed of this billboard was the enormous “Remorse’ls” fudge rounds and the bright white text, “Chocolaty goodness without the guilt.” Seemed tongue-in-cheek in intention, yet just didn’t work. And to top off the ambiguity, fudge-covered remorse looks so delicious!

So when I finally left work a few minutes earlier and had some time to stop and take a picture of it for Gawking In Traffic, I noticed the real product in the bottom right corner…

Huh… thanks, but I’ll take remorse.

Anyone have a Mallomar?

This entry was posted on Tuesday, June 23rd, 2009 at 8:18 am and is filed under design, distracted interactions, signs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.