I guess there’s a few possibilities here. Could be the manufacturer, and the shirt itself is made from something like flash paper. Or maybe it’s a problem with consumers, putting space heaters in cribs or something.

Honestly, I can only think of one child who’s parents should be concerned about whether or not his clothes are flame-resistant.

But really, note how small that tag isn’t. They seem pretty serious.

I didn’t expect to top the last recession DVD salesman, but we have. Heroically. And on the same street corner.

I can honestly say I have never been closer to purchasing a DVD for $5 than I was right here. Commanding the attention of thousands of New Yorkers at rush hour on the corner of 7th Ave & 34th, this man unabashedly paced back and forth, fearlessly shouting, “Everyone! Come and see! Everyone! Come and see!”

I was secretly hoping he was about to hog-tie a tourist with a steel bar off the stair railing.

And while generally speaking I am an advocate of relevancy in marketing, I can’t fight the awesomeness of those cowboy boots.

I found myself unconvinced of the utmost effectiveness of this particular location.

A whole lot.

My friend Meredith spotted this on the subway. This is Duane Reade reminding New Yorkers of a fact preferred left unsaid – and doing a marvelous job of illustrating the convenience of a little Purell hand sanitizer.

I like it.