Thinly-veiled brand promise can be unnerving. Especially next to an oxymoron like “new york spring water.”
This entry was posted on Monday, December 21st, 2009 at 12:57 pm and is filed under design, distracted interactions, packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Christian Wallin works in UX at Razorfish in NY.
East-coast raised, on the curb of NYC. And of course by curb I mean New Jersey. You know, where the city’s garbage goes.
He continues to kick the Jersey curb with his wife and adorable lil' 6-month-old baby boy.


December 23rd, 2009 at 2:04 pm
where is that spring? I want proof!
December 29th, 2009 at 4:48 pm
Surely they mean “Upstate” New York!