December 21st, 2009
Thinly-veiled brand promise can be unnerving. Especially next to an oxymoron like “new york spring water.”

This entry was posted
on Monday, December 21st, 2009 at 12:57 pm and is filed under design, distracted interactions, packaging.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
December 23rd, 2009 at 2:04 pm
where is that spring? I want proof!
December 29th, 2009 at 4:48 pm
Surely they mean “Upstate” New York!