Thinly-veiled brand promise can be unnerving. Especially next to an oxymoron like “new york spring water.”

I guess there’s a few possibilities here. Could be the manufacturer, and the shirt itself is made from something like flash paper. Or maybe it’s a problem with consumers, putting space heaters in cribs or something.

Honestly, I can only think of one child who’s parents should be concerned about whether or not his clothes are flame-resistant.

But really, note how small that tag isn’t. They seem pretty serious.

Packaging word usage is such a great opportunity to shine. And the folks at innocent – makers of “little tasty drinks” – done did it well.

Makes me laugh every time…

That’s the current “underside.” They ran a contest early this year where people submitted their own ideas for what to put on the bottom of innocent packages. They said they’d choose 3 winners, but in the end chose 7 (sounds like something I’d do). They were:

- suddenly everything is clear
- rub bottle to free genie
- if you listen real hard, you can hear the sea
- trapped in bottle factory – send help (my favorite)
- the end is nigh
- in case of emergency, breakdance
- all of the cool kids drink from this end

Get all the details here. And then if you find an easy way to get these drinks in the US, let me know.